Archive for October, 2010

JB Chicago has been shadowed!

Monday, October 11th, 2010

As a college senior anticipating the May graduation date, I’m excited to see what type of life exists outside the realm of perpetual student-dom.  I’ve loved everything about my college experience but I’m anxiously awaiting the day where I no longer have to swipe my student ID to pay for my morning coffee.  This fall I’m interning as an account executive at Imagewest, Western Kentucky University’s student-run advertising and PR agency.   Over the course of the semester, all of the interns are encouraged to job shadow at a marketing agency.   This brings me to where I’m sitting now, the JB Chicago office, typing my very own blog entry for their website.

As someone who hopes to break into the marketing industry, I’m eager to pick the brains of the professionals who’ve made it.  I’ve only been at JB Chicago for a couple hours and I’ve already heard and seen things that reinforce my passion for this industry.   It’s comforting to know the skills I’m learning at WKU and Imagewest are relevant and applicable to the real world.  At school I’m enrolled in a social media marketing course, the very first of its kind at WKU.  Throughout the semester we’ll be working with a client, creating an online social presence for them via Facebook, Twitter, Foursquare and more.  I’ve heard that other universities throughout the country are also jumping on the social media bandwagon.  Smart thinking.

Several months ago I never would have thought I’d be singing the praises of microblogging platforms like Twitter.  I struggled to see the difference between tweeting and updating my status on Facebook.  After managing the Twitter account for Imagewest, my entire perspective changed.  I saw that interesting, thought-provoking content was being tweeted by the most popular marketing individuals and agencies.  I now see Twitter as a tool to network and establish relationships with industry professionals instead of merely a way to stalk celebrities like Ashton Kutcher.  (The guy has almost 6 million followers but don’t worry, I’m not one of them.)

My morning at JB Chicago has been incredibly rewarding, and it’s only 11:21!  I’ve enjoyed discovering that the people who work here share my passions and interests, in both social media and interactive marketing.  I’m only in the city for a few more days but this trip has given me the confidence that I’m on the right track.  I’d be lying if I said I wasn’t a little nervous about graduating in eight months.  Come August, I’ll be married and living in Chicago.  Fingers crossed, I’ll soon after be spending my Monday though Friday at a kick-butt agency, tweeting and blogging until my heart’s content.

Megan Edwards

Western Kentucky University Senior
Account Executive | Imagewest
http://www.wku.edu/imagewest/