Archive for November, 2009

Hashtags: #thankafarmer

Tuesday, November 24th, 2009


Hashtags are where it’s at on Twitter. We gained some huge momentum for our Tetra Pak campaign through the #chocolatemilk campaign because it put our message in front of people who really cared about the message. I love scoping out current hashtags because, just like trending topics, they let me know what people care about right now. My thought this holiday season? Let’s use hashtags for some good by showing our thanks.

A great (and might I say deserving) target: Farmers. While promoting the Tetra Pak campaign these men and women really pulled though – and without them, we would not have the chocolatey goodness that is chocolate milk that we all crave. But more than that, they work HARD. We got to know many a dairy farmer while promoting the chocolate milk campaign, and they are simply good people.

For that reason, I urge you to, in between thanking your grandma for her mac and cheese and your boss for paying your bills, give thanks for farmers. They oftentimes are under the radar, and hey, everyone deserves to know they are appreciated. To show your support, send ‘em a tweet with the #thankafarmer hashtag this Wednesday between 10 a.m. and noon. They’ll be thankful, I promise.

Thanks for Twick or Tweeting

Tuesday, November 3rd, 2009

When one door closes another opens, and we love the quality people we met in those opened doors through the Tetra Pak campaign (along with Organic Valley and Hershey’s). Yes, the campaign is over, and it was nothing short of a success. We were able to inform the public about chocolate milk served in milk boxes, and how the packaging is better for the environment, as Tetra Pak cartons already have one of the lowest environmental footprints within the packaging industry. One hundred MILLION impressions were achieved, and we took part in the #chocolatemilk Twitter trending topic that had people talking for days.

While working to promote this venture, we stumbled across some people who helped us take it to the next level. With their help, we were able to reach many more people than we could do alone – so to them, we say thank you. Please check out the blogs below; you just might learn something!

http://www.artfulcreativemama.blogspot.com/
http://www.centsible-sawyer.com
http://monaevedesignfarm.com
http://www.opentalkmom.com
http://www.savingdollarsandsense.com/
http://www.easyecotogo.com
http://www.mashupmom.com
http://www.greenlivingguy.com
http://www.got2begreen.com
http://www.nourishinteractive.com
http://www.greenscroll.org/blog/

And if you’re looking for some new people to follow on Twitter, add these to your “these people rock” list:

@LisiSilveira
@YourFunFamily
@NinjaFanpire
@Candyloveinpa
@Agneimanis
@Sprocking
@Fullmoonfading
@Mswecker
@CanmoreRabbit
@angels510

And remember, just because Halloween is over does not mean the message should fade. Visit http://www.momsforhealthykids.com to further your journey toward a healthier lifestyle. Share your tips, tricks and treats (had to!) with others. Again, thank you for your part in making this campaign such a hit.